Drum Corps International operated a homegrown streaming platform that served as an internal distribution channel for live events. As the organization grew and demand for direct-to-audience monetization increased, the platform required transformation from a constrained internal system into a reliable, revenue-generating ecosystem positioned for acquisition.
The challenge was to refine UX, stabilize infrastructure, and structure monetization workflows without disrupting ongoing broadcast operations or alienating the existing viewer base.
Overhauled the viewer experience with improved navigation, stream quality controls, and responsive design across devices. Enhanced infrastructure reliability to reduce latency and ensure stable playback during high-traffic live events.
Implemented structured monetization workflows including subscription tiers, pay-per-view events, and advertising integration. Created transparent revenue reporting and analytics dashboards for stakeholders.
Leveraged Akamai CDN for global content distribution, ensuring consistent stream quality across regions and reducing latency for international viewers accessing live performances.
Integrated Brightcove video platform with custom APIs for event scheduling, user management, and revenue tracking. Created seamless handoff between broadcast operations and audience-facing systems.