Transform fragmented digital systems into a scalable, revenue-generating streaming ecosystem and unified enterprise data architecture aligned across web, operations, and governance.
Drum Corps International operated across multiple disconnected systems — a homegrown streaming platform (Fan Network), a legacy information website, and fragmented operational workflows.
The goal was not simply modernization. The objective was alignment.
All under tight budget constraints and international growth expectations.
Refined UX, stabilized infrastructure, and structured monetization workflows to evolve a constrained internal streaming platform into a reliable, revenue-generating ecosystem positioned for acquisition.
Led migration and UX oversight of dci.org, integrating a custom Salesforce environment via API-driven content architecture to power dynamic event and operational data.
Contributed to the build-out of a custom Salesforce business data center supporting event management, licensing, governance, contracting, support cases, logistics, and organizational reporting.
The streaming ecosystem matured into a strategic digital asset.
Web and Salesforce integrations aligned experience with operational data.
Structured digital systems capable of supporting sustained organizational growth.