Creators in the network expressed frustration with platform dependence. They were building audiences on platforms they didn't control—where algorithms determine visibility, monetization comes with restrictions, follower thresholds gate opportunity, and payouts are delayed.
The fundamental problem: creators generate the value, but rarely control the infrastructure that distributes and monetizes their work. 88Live emerged from the insight that a better model was possible—one where creators own their audience, control their content, and monetize directly.
Designed and implemented core platform enabling creators, venues, and organizations to operate their own branded live streaming environments with full control over appearance, audience, and monetization.
Led full-stack development utilizing AI-assisted workflows to accelerate engineering, automate infrastructure configuration, and rapidly iterate on platform capabilities while maintaining architectural integrity as a founder-led initiative.
Cloud-native streaming ecosystem designed to support live broadcast environments, interactive audience experiences, and scalable creator-led distribution models with reliable uptime and quality.
Integrated payment systems enabling creators to monetize directly without platform restrictions. Transparent revenue sharing, instant payouts, and flexible monetization models give creators control over pricing and audience relationships.